Branding

Simplifi Accounting

Simplifi Accounting

Design Brief

We need a logo design for a start up company called Simplifi Accounting. Our company was started to break the mold of what finance and accounting professionals should look like in the digital age by levering talented individuals with artificial intelligence, machine learning and analytics. We are a trustworthy, modern finance technology consulting company that helps clients become more modern, automated, and scalable, and allow it to happen cost effectively.

I am looking for two versions of a logo. One with the logo and the word “Simplifi” as this will be what we call it internally, and one with the logo and the words “Simplifi Accounting” as this is what we’ll market externally.

Keywords: trustworthy, modern, tech-saavy, growth, lean

Target Market: small to mid size business owners. Any industry, but geared towards Tech and Finance industries. Mostly US clients.

Desired Outcomes (see picture as examples):
Clean, Modern Design (like a technology company and the examples I have listed here)
Maybe a discrete Letter S in the logo somehow, but not the letter A
A 3D concept (like the G example provided)
Gradient Color concept (like the G example provided)
Clean, all caps font (like the picture provided)

Ideally the color scheme would be orange and maroon.

 

 

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